Aug 2019-
Present

UX Research Lead | IBM

IBM Cloud

• Proactively identify, prioritize, and roadmap research across three teams of
 designers, UX writers, product managers, and engineers.

• Define, conduct, and deliver generative and evaluative study results to 
 senior leadership, PMs, designers, UX writers, and engineers.

• Lead five researchers in developing a sustainable, unified approach to inform
 the product roadmap by using mixed-method research to both identify key
 opportunities and quantify user satisfaction with newly shipped features.

• Work with partners throughout IBM Cloud (e.g. support teams, analytics squads, etc) to harness existing data for strengthening qualitative findings.

• Train and advise UX designers and Product Managers on UXR standards & best practices.

• Integrate UX research into product roadmap decision-making process.

• Led a team of six researchers to build out a flexible research repository 
 for tracking projects, insights, and participants across a team of ~70 
 researchers.

Jan 2018-Aug 2019

UX Researcher | IBM

Watson Campaign Automation +
Emerging Technology Experiences

Led ux research efforts for IBM’s Watson Campaign Automation product, then transitioned to a tech accelerator within IBM Research focused on bringing emerging tech to market.

• Led strategic + tactical research across a marketing automation platform, 
 collaborating with PMs, designers, UX writers, engineers, marketing, etc.

• Empowered members of UX, PM, and Content teams to conduct evaluative research.

• Partnered closely with data science to implement and utilize behavioral
 analytics on a product which was previously not instrumented.

• Mentored junior to mid-level UX researchers, as well as UX designers and writers looking to grow their research expertise.

• Crafted best practices for evaluative and strategic research processes.

• Assisted with the UX Researcher recruitment process.